However, her most important takeaway had nothing to do with her content, schedule, or newsletter logistics. The most important thing I learned is, really, the importance of creating a safe space for yourself to test ideas, Amanda said. There are more people supporting you than you think.  it easy) Even engaged followers are unlikely to take your word that they should sign up for your newsletter. Amanda provides value with the sign-up magnet. She didn't go the traditional route of offering downloadable resources to anyone who shared her email. She told her Twitter followers that if they signed up before her next email they would get her recipe for lamb pie.



Seventy people joined that day. It's not an offer she can use more than once, but it does provide a sense of urgency. For subscribers who don't see B2B Reviews Club the incentives she posts, she displays exactly what her newsletter offers. Her website has a copy of every newsletter she sends out. Offer a free preview so readers can see what they're signing up for before submitting. Australia's leading surf brand uses dynamic content to drive conversions. Case study Australia’s leading surf brand uses dynamic content to drive conversions. Learn how to make your signup form easier to complete, the more subscribers you will gain. Send email via.







As a user, she likes that anyone who finds her on can sign up for her newsletter with one click. Elements of a Good Newsletter Signup Page How does your signup page reduce risk and make it easy for new readers to subscribe? Here are some tips: Set expectations: Tell your readers what they’ll get when they share their email, and provide sample content for them to review before signing up. Prove credibility: Amanda mentions her culinary school training and technical marketing work to show she knows what she's talking about. Provide social proof: Share the size of your email list or comments to prove that your subscribers are benefiting from your newsletter.